cpsl+ Originals — Modern Hip Packs for Everyday Wear. Take a behind-the-scenes look into the creative process of building a new brand from scratch.
Branding Articles
Understanding the Impact of First Impressions to Brand Awareness
by Tim Chau | Branding, Design
A design exercise with a focus on improving brand awareness and showcasing their products in a highly technical industry.
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Articles
The Fastest Train in the World (Shinkansen)
by Tim Chau | Design, Urbanism
The Shinkansen is the world’s first high-speed rail system, with a running speed of 150–200 mph. Almost six decades since its inception, the Shinkansen remains unrivaled in terms of its reputation for speed, punctuality, and comfort; all while maintaining a flawless safety record.
The Most Versatile Car in the World (Honda Element)
by Tim Chau | Design, Urbanism
The Honda Element is an incredibly versatile compact crossover produced in the US for model years 2003-2011. It is notable for its boxy exterior styling with bi-parting side doors and its flexible & spacious interior.
The {Simulated} Happiest Place on Earth
by Tim Chau | Culture, Life, Urbanism
Simulated Urbanism: the Sincerest Form of Flattery. These are car-free utopias where you can experience walkable urban environments (unlike where you actually live).